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Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yorkie-commercial-research


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Qualitative research on Macleans toothpaste commercial 'waking up'

A new creative strategy has been developed for theadvertising of Macleans toothpaste. The aim of the advertising is to convince the targetaudience thatMacleans makes teeth clean and strong and hence reallyhealthy. The objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-


Research reports

Grecian 2000: Qualitative research on alternative commercials

The research was carried out making use of group discussionsin London. The new commercials were presented to each group in adifferent order, with the current commercials always beingpresented last. Respondents were encouraged to ignore asfar as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Grecian 2000: Qualitative research on alternative commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/grecian-2000-qualitative-research-on-alternative-commercials


Research reports

Qualitative research on Elizabeth Arden Velva moisture film

Haddons W.P.T. has produced a new commercial for theadvertising of Elizabeth Arden Velva Moisture film.The objectives of the research reported here were:1. To ascertain whether or not the endframe of the commercial shouldfeature a reference to retail...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Elizabeth Arden Velva moisture film. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elizabeth-arden-velva-moisture-film


Research reports

Advertising research on 'Inside Walnut Whip'

A new commercial 'Inside Walnut Whip' has been designedwhich uses a new and different type of approach. Theobjectives of this research were: 1. To examine reactions to it, covering impact,comprehension, and what it says about Walnut Whip;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Advertising research on 'Inside Walnut Whip'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-on-inside-walnut-whip-